Survey Templates

In Buzzmarketing, Mark Hughes argues there are only two product survey questions you need to ask when getting product feedback.

"How did you first hear about us?" This tracks word-of-mouth percentage and marketing effectiveness.

"Would you go out of your way to recommend our product to a friend?" Notice the "go out of your way" bit. This subtle but important distinction measures customer evangelism...or buzz.

Find out how well received your company's employee benefits program is within the company.

Collect general feedback on how you can improve your product or service.

Get a feel for how happy your current customers are and how you can do things better using an industry standard NPS rating question with feedback on your customer surveys.

Whether you freelance on the side or run a full-fledged consultancy, it's absolutely important that you know what your client wants before you start. This survey template, put together by Ruben Gamez (who knows more than most of us ever want to about putting together proposals), will help you get to the core of what a potential client wants before you get too far in and realized you weren't on the same page.