Create beautiful surveys in seconds
In Buzzmarketing, Mark Hughes argues there are only two product survey questions you need to ask when getting product feedback.
"How did you first hear about us?" This tracks word-of-mouth percentage and marketing effectiveness.
"Would you go out of your way to recommend our product to a friend?" Notice the "go out of your way" bit. This subtle but important distinction measures customer evangelism...or buzz.
When starting a new business, it's important to validate your idea as quickly as possible. Even if you haven't been out in the proverbial wild for that long, your customers will likely already have invaluable feedback for you about the pain points you are (or aren't) solving for them.
Using our Market Research 101 template, you can survey users and find out how well you're doing with both solving the issues they're having as well as if you're marketing your product correctly.