Product Development Survey Templates

If you sell any type of add-on or upgrade to a product or service, you need to know if your customers are happy with their purchase. This survey, put together by startup maven Rob Walling, will help you hone in on exactly what you're doing right or wrong with your add-on.

Collect general feedback on how you can improve your product or service.

Use this product survey to gather feedback from customers who recently cancelled their service with you. This is a great way to find out how you can improve your business and service.

In Buzzmarketing, Mark Hughes argues there are only two product survey questions you need to ask when getting product feedback.

"How did you first hear about us?" This tracks word-of-mouth percentage and marketing effectiveness.

"Would you go out of your way to recommend our product to a friend?" Notice the "go out of your way" bit. This subtle but important distinction measures customer evangelism...or buzz.

Amazing testimonials can take your product or service from "okay" to "amazing" in the eyes of potential customers. Unfortunately a good testimonial can be hard to get.

Powerful testimonials tell a story of how your product or service changed their life, but it can take some work to actually help pull that story out of a previous client.

Thankfully, you've got our testimonial survey template! With only 6 questions you can help your customers write amazing testimonials for you!